Branding for a small business that creates jewellery inspired by nature. Drawing from the theme of the jewellery I created a logo that seemingly flows together. There is a simple two colour pallet with hues reminiscent of the ocean and the silver used. I wanted the look to be elegant but very contemporary.
Letterpresses thank you notes are sent with every order. The thick stock and embossed logo gives a tactile nature that reflects the tactile nature of the jewellery, whist the dip stained paper carries across the brands colours in a subtle but effective way.
Following the businesses zero plastic ethos, packaging is made from recycled cardboard with the logo stamped on the lid. This not only recused the cost and energy used in commercial printing but also means that packaging can be printed on demand, reducing wastage.