Shoot Film is a self initiated branding project for a film camera rental company.

The logo is inspired by medium format twin lens cameras that are synonymous with the era of traditional photography.

The manual has been updated to show basic illustrations of how to load the cameras, vastly reducing the need for the lengthy text found in traditional camera manuals. The content is written to be suitable for someone who has never used a film camera in the past.

The branding focuses on the images created using cameras, embracing the light leaks and other mistakes often edited out with digital photography.