Prospects Events run skills, apprenticeship and career events throughout the UK. Due to the number of locations the events covered it was important to create an overarching look that ties all the events together.

The brief was to create content for all stages of the event which meant that the designs need to be able to appeal to potential exhibitors, educators and students alike.

I created a distinctive colour pallet for each area helping to give them their own unique presence while keeping the branding simple and bold.

The organisation had a digital first initiative meaning that the exhibitor manual needed to be fully interactive but also accessible offline. It contained a lot of important information and as such it was crucial that specific information was easily located and accessed. Sections are colour coded and pages linked for efficient navigation.

Post event Exhibitors are sent evaluations with key statistics organisations can use to evaluate their success within the event. I simplified these enabling exhibitors to quickly access information that is relevant to their sector.